Dior: The Legendary 30, avenue Montaigne

The history of Dior as seen through the mythical Parisian address of 30, avenue Montaigne, home to the House’s headquarters and ateliers.

Celebrating 30, avenue Montaigne, this sophisticated volume—published on the occasion of the House’s 75th anniversary in 2022— examines the history, significance, legacy, and present of the historic Dior headquarters.

Christian Dior chose this hôtel particulier in Paris’ posh Triangle d’Or to establish his couture house. It is the mythical site of his debut New Look collection in 1947. Designed by Victor Grandpierre, the gray and white neoclassical interiors have defined the House of Dior since its inception, all the while lending itself to contemporary updates. Christian Dior and his successors—from Yves Saint Laurent to Maria Grazia Chiuri—have designed and created all the House’s collections here. 30, avenue Montaigne is where the ateliers are still based, making it a fabled address of Parisian haute couture. With emblematic images of Christian Dior working in his design studio, fitting sessions, and backstage fashion shows; archival documents; and a breathtaking portfolio of Dior creations, readers will discover 30, avenue Montaigne’s spirit throughout the decades while heralding its future.